New World Inc.
A web and mobile NFT marketplace where collectors discover drops on a map, view them in augmented reality, and buy them with a connected wallet.
Client
New World Inc.
Sector
Web3 and augmented reality
Scope
Web and mobile product design
Studio
Aully
Overview
A web and mobile NFT marketplace where collectors discover drops on a map, view them in augmented reality, and buy them with a connected wallet.
Creator profiles, drop pages, and a location-based map bring artists like Karl Wolf closer to their fans on desktop and on the phone.
Challenge
NFTs and crypto wallets can feel intimidating, so browsing, viewing, and buying a digital collectible had to feel as simple as shopping any online store.
We worked closely with the client to simplify priorities, align the page structure, and create a consistent visual language before moving into development.
Our services
Product strategy
Mapped the journeys for collectors and creators, from discovering a drop to completing a purchase.
UX/UI design
Designed the marketplace, creator profiles, map, and AR viewer for web and mobile.
Design system
Built a reusable component library so new drops, creators, and features stay consistent.
Solution
A map of nearby drops, a one-tap AR viewer, and a guided wallet checkout make collecting feel familiar, with prices shown in both ETH and US dollars.
Every component was designed to support clarity, responsive performance, and straightforward content updates as the organization grows.
Let’s build something
people trust.
